Current Design The current Freedom Festival colour palette and style consists of bright and fun colours which gives the whole brand a playfulness, this caught my attention as I enjoyed looking at the graphics and the hand drawn illustrations. The multi channel media however such as the posters and advertisements give more of a youthful […]
Freedom Festival currently has been designed by Sowden and Sowden and in my opinion needs to be more engaging and interactive, it is not very appealing and looks quite boring especially to the younger audience. The current brand identity doesn’t represent the creativity and incredibly mesmirising performances and shows displayed at the festival. It has […]
2023 The 2023 version of the freedom festival website has a very modern layout and it has very clear qualities that most modern websites have nowadays. It has all of the usual tabs, such as the social media buttons and the logo is in the left hand corner. The colours in the logo are consistent […]
Learning new things and making adjustments on a constant basis are necessary for effective marketing. By keeping abreast of market developments and consumer behavior, you can develop marketing campaigns and strategies that connect with your target market and help your company achieve its goals. It is essential that when creating a product, whatever it may […]
Web and app design play a crucial role in promoting cultural events by helping brands and event organizers reach a much wider audience to be able to provide a seamless user experience. The world is constantly changing and improving digitally and it is important that brands are able to keep up and move with the […]