To begin the redesign of the logo I carried out my research on Pinterest, this was so I could have a look at different styles and fonts and decide which ones I liked the most for my website.

Inspiration found on Pinterest

For my logo I wanted to create something that appeals to the user and something that stands out, this is why my inspiration included bright colours and bold fonts. Whilst exploring these handwritten fonts I found that mistakes cannot be made or pointed out as the letters themselves are imperfect and free flowing, reiterating the idea of 'freedom' and 'liberty'. If I choose for this to be the inspo for my final portfolio then I will create this using procreate on my ipad as I will be able to use my apple pencil and have it truly hand drawn