For my conceptual logo I wanted to give the impression of something old which would not be hidden and would automatically be associated with old people. I came to the conclusion after trying multiple variations of prints that I wanted a glasses print that would run throughout the entire package design label rather than just one small logo. I wanted my logo to cover the entire can to draw attention and appeal to the target audience, as old people generally have bad eyesight so need to be able to see my drink package from far away. I used colours that made me thing of old people like oranges and purples however I began with using yellow and found it to be too subtle and not eye-catching enough. another reason for the orange is because i decided the flavour of my energy drink would replicate that of ginger beer I personally know this is a fan favourite when it comes to the older generation as my grandma herself stocks up on this constantly. Ginger is also known for being a natural medicine and an ingredient in alot of herbal remedies, therefore making this both nutritional and appealing to their tastebuds.