Brand identity This was my original font decision for the heading and logo however i changed it as I feel like it might look slightly outdated and not as refreshed as i had hoped for. I then decided to change the logo out for something more colourful and sleek as I felt this matched the […]
Interactive Elements Interactive design is where the interface provides a fun and dynamic experience. This is where the website or platform engages by responding to movements or actions made by the user. An example of this is siri on the Iphone, this is interactive as the system is designed to respond to certain needs and […]
To begin the redesign of the logo I carried out my research on Pinterest, this was so I could have a look at different styles and fonts and decide which ones I liked the most for my website. Inspiration found on Pinterest For my logo I wanted to create something that appeals to the user […]
Current Design The current Freedom Festival colour palette and style consists of bright and fun colours which gives the whole brand a playfulness, this caught my attention as I enjoyed looking at the graphics and the hand drawn illustrations. The multi channel media however such as the posters and advertisements give more of a youthful […]
Freedom Festival currently has been designed by Sowden and Sowden and in my opinion needs to be more engaging and interactive, it is not very appealing and looks quite boring especially to the younger audience. The current brand identity doesn’t represent the creativity and incredibly mesmirising performances and shows displayed at the festival. It has […]
2023 The 2023 version of the freedom festival website has a very modern layout and it has very clear qualities that most modern websites have nowadays. It has all of the usual tabs, such as the social media buttons and the logo is in the left hand corner. The colours in the logo are consistent […]
Learning new things and making adjustments on a constant basis are necessary for effective marketing. By keeping abreast of market developments and consumer behavior, you can develop marketing campaigns and strategies that connect with your target market and help your company achieve its goals. It is essential that when creating a product, whatever it may […]
Web and app design play a crucial role in promoting cultural events by helping brands and event organizers reach a much wider audience to be able to provide a seamless user experience. The world is constantly changing and improving digitally and it is important that brands are able to keep up and move with the […]
Wireframes And Mockups Webpage wireframe on paper Tablet wireframe on paper Mobile wireframe on paper low fidelity mockup created in illustrator low fidelity mockup created in illustrator low fidelity mockup created in illustrator Add Your Heading Text Here Prototypes
Week 2 Principles Of Visual Hierarchy